Zalo is a highly successful social networking application, especially in Vietnam. However, businesses still face many challenges when interacting with their customers. To address these issues, the Zalo Notification Service (ZNS) was introduced to help businesses communicate more effectively with their customers. Let's explore what Zalo ZNS is, its benefits, and features in the article below with Vinnet. 

Table of Contents

  • I. Concept of Zalo ZNS

  • II. 4 Great Benefits of Zalo ZNS Service

  • III. What Do Businesses Use the ZNS Solution For?

  • IV. Conditions to Use the ZNS Service

  • V. Registration Process for ZNS Solution

I. Concept of Zalo ZNS

ZNS is part of Zalo's Official Account (OA) solution, so we will first explore the concept of Zalo OA before diving into the details of ZNS.

So

1. What is Zalo OA?

Zalo OA is the official information page for businesses, brands, organizations, and communities on Zalo, with the purpose of interacting, connecting, delivering information, and providing value to Zalo users. You can create an Official Account (OA) on Zalo using your personal account.

Zalo Official Account is divided into three types of accounts:

  • Content of Zalo Official Account (OA) (Media),

  • Zalo Shop ,

  • Another service .

And the registration for creating an Official Account on Zalo is free of charge.

2. What's ZNS?

ZNS stands for Zalo Notification Service, which is a messaging service integrated into Zalo's Official Account (OA) solution. It helps businesses enhance their ability to deliver information to customers.

II. 4 Great Benefits of Zalo ZNS Service

1. Quick Customer Reach:

Zalo is a highly successful social media application, especially in Vietnam. The population of Vietnam is estimated to be nearly 96 million people, with over 40 million smartphone users. Among them, the number of daily active Zalo accounts reaches 54 million. This is truly a large and rich data source for businesses.

The ZNS service has the ability to send messages quickly with an almost guaranteed delivery rate. 100% of ZNS messages sent are delivered within 1 second, and up to 90% of ZNS messages are received within just 5 seconds.

2. The content of the messages is diverse and easy to customize.

ZNS can send content with diverse designs and customization for each customer. It is integrated and can be combined with the existing features on the business's Official Account (OA).

3. The implementation is easy and cost-effective.

ZNS can be easily implemented as a supplementary channel on the existing infrastructure of the business. In addition, businesses can still use other alternative channels if the ZNS message fails to be delivered.

ZNS can be implemented on the existing infrastructure of the business.

The cost for implementing and sending ZNS service messages is also very reasonable, with a cost of approximately 300 VND per successfully received message.

4. User information is highly secure.

The security of Zalo is highly appreciated by users. The ZNS service also ensures maximum security, with the following commitments:

  • Businesses transmit data to the Zalo API server via the secure HTTPS protocol.

  • Information from Zalo to the end user is secured with AES (Advanced Encryption Standard) data encryption.

  • Access to information exchange between the business and Zalo is controlled through the use of Access Tokens based on the OpenAPI standard to access Zalo's API.

III. Businesses use the ZNS solution for the following purposes:

Businesses use ZNS to notify customers when:

  • Generate transactions in the customer's account.

  • Notify about electricity and water bill invoices.

  • Update the status of online orders.

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