Zalo is a highly successful social networking application, especially in Vietnam. However, businesses still face many challenges when interacting with their customers. To address these issues, the Zalo Notification Service (ZNS) was introduced to help businesses communicate more effectively with their customers. Let's explore what Zalo ZNS is, its benefits, and features in the article below with Vinnet.
Table of Contents
I. Concept of Zalo ZNS
II. 4 Great Benefits of Zalo ZNS Service
III. What Do Businesses Use the ZNS Solution For?
IV. Conditions to Use the ZNS Service
V. Registration Process for ZNS Solution
I. Concept of Zalo ZNS
ZNS is part of Zalo's Official Account (OA) solution, so we will first explore the concept of Zalo OA before diving into the details of ZNS.
So
1. What is Zalo OA?
Zalo OA is the official information page for businesses, brands, organizations, and communities on Zalo, with the purpose of interacting, connecting, delivering information, and providing value to Zalo users. You can create an Official Account (OA) on Zalo using your personal account.
Zalo Official Account is divided into three types of accounts:
Content of Zalo Official Account (OA) (Media),
Zalo Shop ,
Another service .
And the registration for creating an Official Account on Zalo is free of charge.
2. What's ZNS?
ZNS stands for Zalo Notification Service, which is a messaging service integrated into Zalo's Official Account (OA) solution. It helps businesses enhance their ability to deliver information to customers.
II. 4 Great Benefits of Zalo ZNS Service
1. Quick Customer Reach:
Zalo is a highly successful social media application, especially in Vietnam. The population of Vietnam is estimated to be nearly 96 million people, with over 40 million smartphone users. Among them, the number of daily active Zalo accounts reaches 54 million. This is truly a large and rich data source for businesses.
The ZNS service has the ability to send messages quickly with an almost guaranteed delivery rate. 100% of ZNS messages sent are delivered within 1 second, and up to 90% of ZNS messages are received within just 5 seconds.
2. The content of the messages is diverse and easy to customize.
ZNS can send content with diverse designs and customization for each customer. It is integrated and can be combined with the existing features on the business's Official Account (OA).
3. The implementation is easy and cost-effective.
ZNS can be easily implemented as a supplementary channel on the existing infrastructure of the business. In addition, businesses can still use other alternative channels if the ZNS message fails to be delivered.
ZNS can be implemented on the existing infrastructure of the business.
The cost for implementing and sending ZNS service messages is also very reasonable, with a cost of approximately 300 VND per successfully received message.
4. User information is highly secure.
The security of Zalo is highly appreciated by users. The ZNS service also ensures maximum security, with the following commitments:
Businesses transmit data to the Zalo API server via the secure HTTPS protocol.
Information from Zalo to the end user is secured with AES (Advanced Encryption Standard) data encryption.
Access to information exchange between the business and Zalo is controlled through the use of Access Tokens based on the OpenAPI standard to access Zalo's API.
III. Businesses use the ZNS solution for the following purposes:
Businesses use ZNS to notify customers when:
Generate transactions in the customer's account.
Notify about electricity and water bill invoices.
Update the status of online orders.
…
In addition, there are many other utilities depending on the business's goals and usage needs.
IV. The conditions to use the ZNS service include:
To use the service and the conditions for customers to receive ZNS messages are as follows:
1. For Businesses
Businesses need to meet the following specific criteria:
Businesses must register and verify their name or Brand with Zalo.
API can only be used to send messages to users who have established a relationship with the business and have provided their phone numbers to the business.
Users can be followers or non-followers of the Official Account (OA).
Messages are sent when the user completes a successful transaction with the business or when there are changes related to the user's account or relationship with the business.
The content of the messages sent to customers must also meet the following criteria:
Message templates must be pre-approved by Zalo.
The message must include at least one parameter that characterizes the transaction or account change. For example, order code, amount, item name, etc.
For each transaction status or account change, only one message can be sent. For example, it is not allowed to send multiple debt reminder messages, unless the account is about to be locked.
2. For Customers
Customers need to meet the following two conditions to receive ZNS:
They must be using the services, products, or utilities of the business.
They must allow that business to contact them and send notifications to their phone number.
V. ZNS Solution Registration Process
The ZNS message solution registration process consists of five main steps:
Register a Business Account (Official Accounts)
Register the application and the secure access portal
Test the ZNS feature installation
Register the message templates for ZNS
Actual Deployment
However, to successfully self-deploy, businesses need to have an IT team or knowledge of certain procedures.
A simpler method for your business to use the ZNS service is to contact Vinnet directly for registration. We will provide maximum support from the service deployment stage to any adjustments needed to meet the actual needs of your business.
Additionally, when you register for the ZNS service today, Vinnet will give you 50,000 free ZNS messages, helping your business maximize its effectiveness in customer communication.
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